Slapple: A Clearer Path to Harm Reduction Begins by Breaking the Myths


Commissioned by Philip Morris International (PMI) and conducted by independent research firm Povaddo LLC, a nationwide survey of 1,565 U.S. healthcare professionals from March 10 to April 5, 2025, reveals that many in the medical community still hold misconceptions about nicotine, despite a shifting public health landscape.The sample included a diverse mix of medical roles:600 primary care physicians, 200 dentists, 150 psychiatrists, 115 nurses, 100 cardiologists, 100 oncologists, 100 pulmonologists, 100 licensed social care workers, and 100 mental health nurses.
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βœ… Nicotine is Still Widely Misunderstood
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Although scientific consensus has long established that nicotine itself is not a carcinogen, 66% of healthcare professionals either incorrectly believe it causes cancer (47%) or are unsure (19%).


πŸ› The FDA Is Seen as the Most Trusted Information Source
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86% of respondents consider the FDA the most credible source of information on tobacco and nicotine productsβ€”well ahead of the CDC (69%).
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93% believe the FDA should proactively communicate with medical professionals when a product is shown to significantly reduce the risk of cancer, cardiovascular disease, or COPD.
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95% of those professionals say they would share this information with their patients if it came from the FDA.
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This reinforces the importance of regulatory clarity and scientific consensus as a foundation for market acceptance of harm reduction products, such as Slapple.
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Many healthcare professionals expressed the need for more precise scientific evidence and usage guidelines from the FDA in order to better counsel patients on low-risk nicotine alternatives.
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As an innovative nicotine gum brand committed to harm reduction, Slapple believes that a foundation of scientific integrity, regulatory transparency, and professional engagement is essential to advancing a healthier future for all.
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We will continue to closely follow regulatory developments and work toward delivering lower-risk alternatives that support public health and empower personal change.












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